Weight Loss Market Reaches $38 Billion in 2013

by Christine Hronec


According to a recent report, Weight Management Trends in the U.S., weight management based goods including meal replacers, diet aids, and commercial weight management programs is estimated to reach a total of $38 Billion in 2013 and $40.9 billion by 2016. Obesity has reached epidemic levels in the US, approximately 70% of adults and 32% of school age children and adolescents are overweight or obese. With the entire country in need of improved nutrition, Experian Marketing Services reveals that almost 39% of all US adults (~87.8 million consumers) are actively watching their caloric intake to maintain or lose weight.

Of this market, food and beverages make up 80% of sales where the overwhelming need for improved nutrition with the nation’s continuing weight problem. For marketers, the opportunity to help provide better responses to the nation’s obesity epidemic is expanding. At the same time, as the battle of the bulge continues, the arsenal consumers use is changing. Commercial weight management programs such as Curves, eDiets, Jenny Craig, Healthy Wage, Medifast, Nutrisystem and Weight Watchers are expected to re-gain steam by 2015 as marketers offer targeted new programs.

For brand managers and marketers, the opportunity to help provide better responses to the nation’s obesity epidemic is expanding. At the same time, as the battle of the bulge continues, the arsenal consumers use is changing. Commercial weight management programs such as Curves, eDiets, Jenny Craig, Healthy Wage, Medifast, Nutrisystem and Weight Watchers are expected to re-gain steam by 2015 as marketers offer targeted new programs. The combination of a guided program with recommended supplements such as fat burners, meal replacers, and protein supplements is a new way companies are finding profits. Muscle Gauge Nutrition, a dietary supplement manufacturer, offers these types of products and many more options are available for private label offerings.

References
1)www.MarketResearch.com (www.MarketResearch.com)
2)www.packagedfacts.com (www.packagedfacts.com)

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