Top 5 Reasons to Private Label

by Christine Hronec

 

  • 1.) Your Business is Unique-Your business has its own unique identity, from your signature services to the special relationships you’ve created with your clients. Now it’s time for you to build your most precious asset; your good name by creating your own prestige brand.
  • 2.) Your Clients Trust You-Your clients look to you and your staff for expertise in fitness, nutrition and health. They respect your knowledge, and they trust you. The recommendations of your staff are the single most powerful influence on their buying decisions. Why not channel that power into building your own valuable brand equity?
  • 3.) You Can Lose Brand Name Sales To Competitors- When you sell name brand lines, you build everyone’s business but your own, at prices that don’t allow you to grow your company to its full potential. Over-exposed professional brands make you vulnerable-it’s easy to lose sales to competitors offering the same products, sometimes at lower prices. You also risk having your brand-name products show up on e-commerce sites, at mall retailers or at beauty supply outlets. When you sell your own brand, exclusivity and customer loyalty are ensured.
  • 4.) You Have Price Flexibility- Muscle Gauge Nutrition’s Private Label business offers competitive price points allow you to offer your clients superb value while ensuring that your company maximizes the benefits of selling retail. You set your own prices to best suit your market area and your business. We offer a higher profit margin than you’ll find with branded lines, which will allow you to pay a higher retail commission on your line. Your team will be motivated not only by the excellent formulas, but also by the opportunity to improve their income.
  • 5.) The Process is Worry Free- Your products arrive fully labeled, ready to place on the shelf-no awkward stickers to add, no additional handling. You receive a beautiful, complete package-just price and go.

Most private label companies require substantial orders to provide this level of customization. We make it available to you with very reasonable minimums. Even if you are just starting out, your own brand is easily within reach. Contact sales@musclegauge.com to learn more about getting started.

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