Tips for Success with your Brand on Amazon.com

by Christine Hronec

 
Offering your products on Amazon one of the fastest approaches to expand your brand and boost sales. Amazon is the world’s largest e-commerce provider enabling your brand to be exposed to the millions of potential clients within their reach. This type of strategic partnership allows your brand to be managed by a state of the art shipping and logistics team that reflects well on your customer service and turnaround time. In addition to having your own website, there are a few more steps you’ll need to take in order to successfully sell supplements on Amazon.

Private Label Your Own Brand- In order to leverage your brand, you first need to have your own brand. Private labeling supplements gives you the opportunity to create your own image, name, and logo to help you better sell your supplements. Private labeling usually offers low or no minimums as well, which means you can easily keep up with demand. Once you start selling supplements on Amazon, you should see your demand increase, which means you’ll need to quickly be able to expand your product line and get enough product available.

Ensure Customer Satisfaction- When you sell supplements on Amazon, keep in mind that Amazon doesn’t emphasize a particular brand. Amazon shows product listings from sellers. This means they show a product and then list the offers available from all the sellers so the customer has more choice. Because of the product listing model, you’ll want to make sure all your customers, and any potential customers, are happy. It’s important to respond to all requests you get on Amazon within 24 hours, answer all comments in the review section, and make sure any customer complaints are resolved promptly. You can also check your ratings in the “reports” section. You’ll want to keep your rating at 99% or higher in order to ensure more success on Amazon.

Promote Your Brand on Social Media- Amazon does use the seller’s product listing method, but that doesn’t mean you can’t help promote your supplements. Use social media to advertise your product and tell customers where they can buy your supplements. Facebook, Twitter, and a blog are great options to easily promote products. You can also create an email list and send targeted emails to customers about buying your supplements on Amazon. Just be careful with the content of your email; you don’t want to appear too spammy when it comes to email.

Feature on Amazon’s Best Seller List- If you have a particular supplement that sells better than others, feature the supplement as a bestseller on Amazon’s page. There is a specific bestsellers list dedicated to this purpose on Amazon. Buyers will often make decisions based on something labeled as a bestseller.

As a business owner, it’s important to create your own custom brand to differentiate your product and then sell your supplements to turn a profit. One of the easiest ways to succeed is to sell supplements on Amazon. If you want to sell supplements on Amazon, be sure to contact us about private labeling. Start private labeling supplements to sell on amazon.com today

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