Tips for Nutrition Supplement Digital Marketing

by Christine Hronec

Over the past few years the sports nutrition market has changed dramatically for consumers. What was once an industry dominated by companies using secret formula ‘proprietary blend’ supplements is now led by e-commerce stores offering full ranges of nutritional products in their most basic forms for much better value. So with such a large amount of brands, what can we learn from the websites and digital marketing efforts of those who stand out? Let’s take a look at some practical tips you can apply to your health and fitness brand.

  • Make your unique selling proposition as clear as possible- It should be pretty obvious that with the amount of competition around in order for a brand to stay relevant they should be able to have strong USPs. Perhaps you have the best delivery options, or the best rewards programs, but whatever they may be; make sure you make them as clear to customers as possible.
  • Interact with your followers on social media- A lot of brands have a tendency to follow a ton of people on social media but not say very much to them after that. I’ve seen numerous times when customers are happily tweeting about their orders to brands yet getting no response back, making the brand seem like they aren’t listening to followers. As a brand, when you start responding to customers, you’re creating a relationship which encourages them to be loyal to you. We’re not expecting you to remember every customer who tweets at you and their previous orders, but not responding at all can be very negative to your brand.
  • Make it really, really easy for customers to ask questions- Nutrition and supplements can be a massively daunting purchase for those who are new to the products, and they often come with a host of questions. If your brand is not offering a way to find answers to those questions, potential customers may be inclined to go elsewhere. Give them the option to find answers not just from the product pages themselves, but also by contacting you directly. Brands who offer a direct chat service on all pages of their website, give customers the option to find out information at any point during their potential purchase. There’s even the option to record a voice message if the online chat is unavailable. Once you’ve responded in a helpful way to a customer, they are much more likely to purchase from you.
  • Be smart in your outreach efforts- Outreach to bloggers and news websites can be a very effective way to get exposure for your brand at a low cost. Sending samples of products to relevant blogs can lead to not only direct exposure on social networks, but can also a better availability of earned media. Having more information on your products online is an excellent way to keep customers interested in you whilst they are evaluating alternatives. So be smart with your outreach efforts. Treat those you are contacting like they are customers, and make sure those who are doing your outreach are knowledgeable about your products enough to answer any questions writers may have.

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