Tips for Creating a Supplement Label Design

by Christine Hronec

With the booming consumer demand for dietary supplements being at an all-time high, creating effective brands has become a major focus for supplement distributors worldwide. Here are some important tips for creating a supplement label design.

  • 1.) Brand Your Label Design to Your Target Audience- Through labeling, distributors are given the opportunity to dramatically increase their sales by generating a brand image that matches their target consumer needs. This intrinsically markets the value of the product offerings in the supplement line. According to the Private Label Manufacturers Association (PLMA), as of 2010 private label sales in the U.S alone reached USD $86.4 billion in all retail outlets. While it is extremely important to provide consumers with innovative products and services, distributors must first be successful in creating a private label brand and design that is attractive and appealing to their target market.
  • 2.) Partner with a Premier Supplement Manufacturer- Communicating a company’s identity through graphics and visual effects is critical in regard to being successful within the supplement manufacturing industry. A distributor’s brand is identified by its appearance, which is representative of your business as a whole. Many consumers associate quality with the appearance of a label. Some companies choose to partner with a supplement manufacturer that offers graphic support for logo, label and package design. Supplement manufacturing companies that offer these services usually have a team of experts that assist distributors with the visual development of their message to ensure a connection with your consumers through packaging and labeling.
  • 3.) Proper Printed Label Information- Another factor that influences consumer buying behavior is the printed information that appears on a label. Using proper terminology, approved claims and comprehensible verbiage gives consumers the option to decide if the product is right for them. While the wording on labels should be clear and concise, it is also necessary to ensure the verbiage such as health claims are aligned with FDA regulatory standards. According to FDA, health claims describe a relationship between a dietary ingredient and the risk reduction of a disease or health-related condition. With massive amounts of information accessible to consumers concerning nutraceutical supplements and vitamins, consumers are paying greater attention to labels and the material displayed on them.
  • 4.) Use QR Codes- During the past few years, the use of QR codes (quick response codes) on product labeling has grown in popularity. In September 2012, Comscore reported usage of QR codes in Europe by smartphone users doubled in 12 months to 96 percent with 71.7 percent of the user population using the technology for product information. QR codes on label designs allow consumers to easily find more information regarding a company and product, and allows for increased marketing opportunities and brand awareness among a brand’s core market.

Through private labeling, distributors are able to respond to exactly what consumers’ desire. Constant product advances make it imperative that you are constantly evaluating what goes into the private label design, and that a brand stays up to date with current trends within the industry. Be sure that the product information is current and consistent with today’s latest trends and developments. When creating a private label design it is important to graphically represent credible claims and exceptional performance at a price that supports its value.

Developing a private label product design requires detailed insight of the consumer, and a distributor has a unique knowledge of consumer needs. It is important to use this to your advantage by working alongside a prominent supplement manufacturer who will make this process easier. For more information on custom design services for private label, contact a sales representative today

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