Gluten-Free Market Reported at $4.2 Billion in 2012

by Christine Hronec

chexMarket research recently published by Packaged Goods reports an astonishing $4.2 Billion in the gluten free food market in 2012. According to this report, the rate of growth is anticipated to reach more than $6.6 Billion by 2017. In addition, a consumer surveys from August 2012 reveals that 18% of adults are purchasing products labeled as gluten-free, and increase from 15% in October of 2010.

The key motivating factor for purchasing gluten-free foods is that these products are generally “healthier.” The reality is there is an increased awareness of people with celiac disease and gluten intolerance with a corresponding number of increased diagnoses [1]. Celiac disease is triggered by consumption of the gluten; primarily found in bread, pasta, cookies, pizza crust and many other foods containing wheat, barley or rye. This digestive condition initiates an abnormal immune response in the small intestines, causing damage to the inner surface of the small intestine and an inability to absorb certain nutrients [2]. Symptoms include, but are not limited to gas, abdominal swelling, bloating, abnormal stools, weight loss, fatigue and vomiting [3].

A simple Google search reveals the presence of gluten-free products as an independent product category with industry leaders such as GNC dedicating full aisles and web pages for this emerging category. In addition to the plethora of gluten-free dietary supplements on the market, everything from capsules, fish oil, to protein powders, there are tens of thousands of blogs completely dedicated to researching and providing the most up to date information reading this topic. Brand managers are taking an in depth analysis at how to best position their product line to penetrate this growing category that research indicates is here to stay. For more information regarding private labeling Muscle Gauge Nutrition products as gluten-free, contact your sales representative to learn more today.


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